Fita is an Indonesian leading healthy lifestyle app by Telkomsel that offers comprehensive programs to help users achieve and maintain a fit body. The app features guided workout routines tailored for various fitness levels, healthy and easy-to-make recipes, and personalized consultations with nutrition and fitness experts. This project aims to strengthen Fita’s social media performance and bring it back to a stable, positive growth status, as the number of unfollowers in the previous period exceeded new followers. The strategy is to refresh content and visuals, shifting toward a lifestyle approach that is practical and relatable to the audience. By making content more relevant to followers’ daily lives, we aim to increase engagement, reduce unfollows, and attract more new followers.