SOCIAL MEDIA
Purwadhika School
Purwadhika Digital Technology School is a leading institution in Indonesia, specializing in technology and digital education. While the school focuses on equipping students with the skills needed to thrive in the digital age, @thrivewithpurwadhika showcases the workplace culture, opportunities, and values of the organization to attract top talent as part of their employer branding project.


SERVICE
Social Media Strategy & Management for Employer Branding
PROJECT
The objective of this project is to build an employer branding strategy for @thrivewithpurwadhika, from the concept to the content plan. We aim to bring the cozy, welcoming vibe of a coffee shop to the Instagram account through engaging visuals and copy. The idea was inspired by the team’s habit of sharing coffee together, reflecting their comfortable and productive work environment. By sharing glimpses of the Purwadhika team’s daily life, we aim to shape the company’s image as a reliable and friendly community for future employees, with consistent, interactive content that fosters connection.





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