Purwadhika Digital Technology School is a leading institution in the field of technology and digital education in Indonesia. We want to bring the warmth and ambience of a coffee shop through compelling visual and copywriting into the new Instagram account, @thrivewithpurwadhika. This idea was inspired by the team member itself, they were often seen drinking and sharing coffees together. Work comfortably whilst remaining productive with the team. Shaping the company’s brand image as a reliable community for future employees by sharing bits of Purwadhika team’s daily lives, through consistent engagement and interactive content.